Services

B2B Programs

How It Works

Too many B2B marketers head down the automation path to solve a tactical problem and as a result don’t experience the full potential that these platforms deliver (yes, your beloved Hubspot, Pardot, or Eloqua). The truth is - these marketers are held back because they don’t have the right lead management process in place, the right contact information in their database, the right content for engaging buyers, or the right skill sets for managing the intersection of these efforts. The breaking point of all demand generation strategies typically comes when the leads move into the marketing automation tool or ESP - they usually lack qualification, there is no segmentation, and these leads end up getting a bunch of email blasts - the one size fits all kind of thing - and are passed to sales too soon. From there they land in what we like to call “the CRM black hole.” Afterall, when a lead is not warmed up and ready for sales, what are they supposed to do with it? At Email Growth Society, we tackle this breaking point head on. It’s time to see ROI for your investments in your technology, time, and leads acquired. Did you know: Companies with better than average demand generation process experience 416% increase in closed deals over companies with little to no process. (SiriusDecisions)

What's Included

  • Goal Deepdive
  • Marketing Technology Audit
  • Demand Generation Foundations
  • Demand Generation Process Development
  • Demand Generation Process Implementation
  • Email Nurture Kits
  • Technology Set-up (if needed)
  • ROI Reports
  • Add On: Ongoing Support
  • Add On: Managed Services

Why We're Different

What we’ve found in our over 40 demand generation revamps is that the real success comes in the process - and that is kind of our thing. The secret sauce to demand generation success comes from building the process, leveraging your technology platform to work for you. And training your team to work the process. Not to mention email is a fundamental make it or break it - and we are really good at email performance.

How to Get Started

Your demand generation swat team is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. A B2B Rep will be in touch within 24 hours - this is important stuff! 3. And the rest, well that will be better leads for sales and meeting your ROI goals.

How It Works

Too many B2B marketers head down the automation path to solve a tactical problem and as a result don’t experience the full potential that these platforms deliver (yes, your beloved Hubspot, Pardot, or Eloqua). The truth is - these marketers are held back because they don’t have the right lead management process in place, the right contact information in their database, the right content for engaging buyers, or the right skill sets for managing the intersection of these efforts. The breaking point of all demand generation strategies typically comes when the leads move into the marketing automation tool or ESP - they usually lack qualification, there is no segmentation, and these leads end up getting a bunch of email blasts - the one size fits all kind of thing - and are passed to sales too soon. From there they land in what we like to call “the CRM black hole.” Afterall, when a lead is not warmed up and ready for sales, what are they supposed to do with it? At Email Growth Society, we tackle this breaking point head on. It’s time to see ROI for your investments in your technology, time, and leads acquired. Did you know: Companies with better than average demand generation process experience 416% increase in closed deals over companies with little to no process. (SiriusDecisions)

What's Included

  • Goal Deepdive
  • Marketing Technology Audit
  • Demand Generation Foundations
  • Demand Generation Process Development
  • Demand Generation Process Implementation
  • Email Nurture Kits
  • Technology Set-up (if needed)
  • ROI Reports
  • Add On: Ongoing Support
  • Add On: Managed Services

Why We're Different

What we’ve found in our over 40 demand generation revamps is that the real success comes in the process - and that is kind of our thing. The secret sauce to demand generation success comes from building the process, leveraging your technology platform to work for you. And training your team to work the process. Not to mention email is a fundamental make it or break it - and we are really good at email performance.

How to Get Started

Your demand generation swat team is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. A B2B Rep will be in touch within 24 hours - this is important stuff! 3. And the rest, well that will be better leads for sales and meeting your ROI goals.

How It Works

Account-Based Marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. When it comes to Account-Based Marketing, however, we find it has a few flaws. The biggest flaw lies within the email strategy. When these robust Account-Based Marketing playbooks are created, there is a lot of research that goes into it. Firstly there are the tiers - 1:Many, 1:Few, or 1:1. Then you have to select your accounts that fall within those tiers and from there, research to understand what message will be the magic potion to get these accounts to convert into closed deals. What is never really developed is the email strategy that goes alongside this upfront work. What level of personalization is needed? How will it be populated using the MarTech stack? How will it be tested (these emails have very different benchmarks and cannot be compared to other emails in the system that are meant for Demand Generation or promotions)? How long are the journeys? How will you know if they work? We could go on and on… At Email Growth Society, we take the email strategy required for Account-Based Marketing and set your team up with an iterative plan that closes those deals, working closely to integrate the right technology for the job. Did You Know: The implementation of an ABM strategy can help improve marketing ROI, drive attributed revenue, generate more conversions and qualified leads, and align sales with marketing. (Marketo)
What's Included
  • Goal deepdive
  • Account-Based
  • Marketing Program Audit
  • Technology Audit
  • Email Program Strategy
  • Email Playbooks (for all lead stages)
  • Testing Plan
  • Benchmark tracking and ROI reports
  • Add On: Ongoing Support
  • Add On: Managed Services
Why We're Different
If you want to get the right message to the right account at the precisely right time, well, that’s what we will deliver. While we are not in the business of picking your accounts and running your ads, we are able to create email playbooks that will convert and ensure you are leveraging the right technology to assist.
How to Get Started
Your account-based marketing swat team is standing by. Here’s what you need to do to get started:
  1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient.
  2. A B2B Rep will be in touch within 24 hours - this is important stuff!
  3. And the rest, well hopefully that will be more deals converted!

How It Works

Account-Based Marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. When it comes to Account-Based Marketing, however, we find it has a few flaws. The biggest flaw lies within the email strategy. When these robust Account-Based Marketing playbooks are created, there is a lot of research that goes into it. Firstly there are the tiers - 1:Many, 1:Few, or 1:1. Then you have to select your accounts that fall within those tiers and from there, research to understand what message will be the magic potion to get these accounts to convert into closed deals. What is never really developed is the email strategy that goes alongside this upfront work. What level of personalization is needed? How will it be populated using the MarTech stack? How will it be tested (these emails have very different benchmarks and cannot be compared to other emails in the system that are meant for Demand Generation or promotions)? How long are the journeys? How will you know if they work? We could go on and on… At Email Growth Society, we take the email strategy required for Account-Based Marketing and set your team up with an iterative plan that closes those deals, working closely to integrate the right technology for the job. Did You Know: The implementation of an ABM strategy can help improve marketing ROI, drive attributed revenue, generate more conversions and qualified leads, and align sales with marketing. (Marketo)
What's Included
  • Goal deepdive
  • Account-Based
  • Marketing Program Audit
  • Technology Audit
  • Email Program Strategy
  • Email Playbooks (for all lead stages)
  • Testing Plan
  • Benchmark tracking and ROI reports
  • Add On: Ongoing Support
  • Add On: Managed Services
Why We're Different
If you want to get the right message to the right account at the precisely right time, well, that’s what we will deliver. While we are not in the business of picking your accounts and running your ads, we are able to create email playbooks that will convert and ensure you are leveraging the right technology to assist.
How to Get Started
Your account-based marketing swat team is standing by. Here’s what you need to do to get started:
  1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient.
  2. A B2B Rep will be in touch within 24 hours - this is important stuff!
  3. And the rest, well hopefully that will be more deals converted!

B2C Programs

How It Works

Whether you are a B2C, D2C, or eCommerce company, acquiring leads to purchase is the name of the game. Now the reality - it isn’t that easy, is it? In order to ensure that we are not letting any leads fall through the cracks once we’ve acquired them we must have lifecycle marketing in place. And then once we convert our leads to customers, we need to keep them. Lifecycle marketing is the process of providing your audience the kinds of communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates. As a true lover of customer-first programs, there really isn’t anything that compares to really great lifecycle marketing. At Email Growth Society, we map the lifecycle to ensure that all your leads become customers and you customers want to shout your brand from the rooftops. To us Lifecycle Marketing means the right message at the right stage - personalized to create a connection. It means having intention behind the communications. It means increased LTV (Lifetime Value). Here are just some of Lifecycle Programs that we specialize in:
  • New Customer Welcome
  • Win-back
  • Cart/Sign-up Abandonment
  • Browse Abandonment
  • Trigger Emails (i.e. birthday, anniversary, product review)
  • Upsell/Cross Sell
  • Re-Engagement
  • Referral and Loyalty
Did You Know: 80% of your future profits will come from just 20% of your existing customers.

What's Included

  • Goal deep dive
  • Lifecycle + Data Audit 
  • Lifecycle Strategy Session
  • Future State Roardmap
  • Email Program Assets Development
  • Testing + Optimization Plans
  • Reporting

Why We're Different

Sure, we’re email experts but sending out an email and creating a lifecycle program is a very different process. Our GrowthApproach creates a model in which to view all communications from your customer’s vantage point. This helps when balancing a promotional email calendar with lifecycle programs. We will put business rules in place to ensure that every lead and customer have a frictionless experience.

How to Get Started

Your Lifecycle Marketing champions are standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. A Lifecycle Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be a lifecycle program your customers will thank you for.

How It Works

Whether you are a B2C, D2C, or eCommerce company, acquiring leads to purchase is the name of the game. Now the reality - it isn’t that easy, is it? In order to ensure that we are not letting any leads fall through the cracks once we’ve acquired them we must have lifecycle marketing in place. And then once we convert our leads to customers, we need to keep them. Lifecycle marketing is the process of providing your audience the kinds of communications and experiences they need, want, or like as they move from prospects to customers then, ideally, to advocates. As a true lover of customer-first programs, there really isn’t anything that compares to really great lifecycle marketing. At Email Growth Society, we map the lifecycle to ensure that all your leads become customers and you customers want to shout your brand from the rooftops. To us Lifecycle Marketing means the right message at the right stage - personalized to create a connection. It means having intention behind the communications. It means increased LTV (Lifetime Value). Here are just some of Lifecycle Programs that we specialize in:
  • New Customer Welcome
  • Win-back
  • Cart/Sign-up Abandonment
  • Browse Abandonment
  • Trigger Emails (i.e. birthday, anniversary, product review)
  • Upsell/Cross Sell
  • Re-Engagement
  • Referral and Loyalty
Did You Know: 80% of your future profits will come from just 20% of your existing customers.

What's Included

  • Goal deep dive
  • Lifecycle + Data Audit
  • Lifecycle Strategy Session
  • Future State Roardmap
  • Email Program Assets Development
  • Testing + Optimization Plans
  • Reporting

Why We're Different

Sure, we’re email experts but sending out an email and creating a lifecycle program is a very different process. Our GrowthApproach creates a model in which to view all communications from your customer’s vantage point. This helps when balancing a promotional email calendar with lifecycle programs. We will put business rules in place to ensure that every lead and customer have a frictionless experience.

How to Get Started

Your Lifecycle Marketing champions are standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. A Lifecycle Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be a lifecycle program your customers will thank you for.

How It Works

In the B2C, DTC, and eCommerce landscape, there are two things that really matter - the first purchase and the repurchase. Ultimately, we want to get leads to buy from us and then we want our customers to continue to buy from us. Whether you have a subscription model or you have complimentary products, you’re likely using email for performance marketing. A lot of times, we see major issues when we audit email programs like this. A lot of times there is little segmentation. Those that have purchased and have not should have a very different experience. There is a lack of strategy around personalization. Basically, you’re sending an email promoting high-heeled shoes to a guy whose last purchase was a running shoe (this is real, no joke!). Or maybe you are inundating people with email trying to balance this program with lifecycle programs, thus resulting in major list churn (unsubscribe central). At Email Growth Society, we help companies like yours create a robust performance email plan that scales.

What's Included

  • Goal deep dive
  • Email + Data Audit
  • Strategy and Content Calendar Planning
  • Preference Center Audit + Rebuild
  • 3, 6, or 12 months of email
  • Testing + Optimization Plans
  • Reporting

Why We're Different

It all comes down to process. For performance email marketing, the ultimate goal is revenue. We lay the foundation and process to ensure that all micro-conversions are optimized for high performance. We also know that an email marketer can only control down to the click but not always where they land. We help bridge the strategy needed for a frictionless experience to increase performance.

How to Get Started

Your performance email marketing team is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Email Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be email programs that drive a ton of revenue!

How It Works

In the B2C, DTC, and eCommerce landscape, there are two things that really matter - the first purchase and the repurchase. Ultimately, we want to get leads to buy from us and then we want our customers to continue to buy from us. Whether you have a subscription model or you have complimentary products, you’re likely using email for performance marketing. A lot of times, we see major issues when we audit email programs like this. A lot of times there is little segmentation. Those that have purchased and have not should have a very different experience. There is a lack of strategy around personalization. Basically, you’re sending an email promoting high-heeled shoes to a guy whose last purchase was a running shoe (this is real, no joke!). Or maybe you are inundating people with email trying to balance this program with lifecycle programs, thus resulting in major list churn (unsubscribe central). At Email Growth Society, we help companies like yours create a robust performance email plan that scales.

What's Included

  • Goal deep dive
  • Email + Data Audit
  • Strategy and Content Calendar Planning
  • Preference Center Audit + Rebuild
  • 3, 6, or 12 months of email
  • Testing + Optimization Plans
  • Reporting

Why We're Different

It all comes down to process. For performance email marketing, the ultimate goal is revenue. We lay the foundation and process to ensure that all micro-conversions are optimized for high performance. We also know that an email marketer can only control down to the click but not always where they land. We help bridge the strategy needed for a frictionless experience to increase performance.

How to Get Started

Your performance email marketing team is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Email Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be email programs that drive a ton of revenue!

Email Marketing + Marketing Automation Services

How It Works

One of the biggest reasons that there is a  good majority of companies out there email blasting still is because they lack an email strategy. Want to deliver the right messages to the right people at the right time? Want to make sure your emails are getting to your recipients with content that is engaging? Well, that takes a strategy - and we will develop the roadmap that leads you to your email ROI goals. At Email Growth Society we will come in, audit your current email programs, build a roadmap to the future state which includes a robust testing protocol, and implement these programs, watching and optimizing on a 3, 6, or 12 month timeline. Did You Know: Email continues to deliver the highest ROI of any channel, if it is prosperly strategized and has a clear implementation plan.


What's Included

  • Goal deep dive
  • Email Marketing
  • Audit Planning + Roadmap
  • Development (3, 6, or 12 month)
  • Implementation Optimization,
  • Testing and Iterations
  • Email ROI Report
  • Add On: Email Technology Evaluation
  • Team Training or Managed Services
.

Why We're Different

We like to think of ourselves as an extension of your team. Since 2003, we’ve been working closely with email - and making it perform. Our advantage comes from our robust optimization and testing plans. These plans will build a learning log to truly strategize your email marketing going forward.

How To Get Started 

Your email strategist is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Email Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be email programs that win awards!

How It Works

One of the biggest reasons that there is a good majority of companies out there email blasting still is because they lack an email strategy. Want to deliver the right messages to the right people at the right time? Want to make sure your emails are getting to your recipients with content that is engaging? Well, that takes a strategy - and we will develop the roadmap that leads you to your email ROI goals. At Email Growth Society we will come in, audit your current email programs, build a roadmap to the future state which includes a robust testing protocol, and implement these programs, watching and optimizing on a 3, 6, or 12 month timeline. Did You Know: Email continues to deliver the highest ROI of any channel, if it is prosperly strategized and has a clear implementation plan.


What's Included

  • Goal deep dive
  • Email Marketing
  • Audit Planning + Roadmap
  • Development (3, 6, or 12 month)
  • Implementation Optimization,
  • Testing and Iterations
  • Email ROI Report
  • Add On: Email Technology Evaluation
  • Team Training or Managed Services
.

Why We're Different

We like to think of ourselves as an extension of your team. Since 2003, we’ve been working closely with email - and making it perform. Our advantage comes from our robust optimization and testing plans. These plans will build a learning log to truly strategize your email marketing going forward.

How To Get Started

Your email strategist is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Email Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be email programs that win awards!

How It Works

Don’t have the resources to run effective email programs in house? Don’t worry - if resources are a limitation, we’re here to be your email marketing extension. With our Email Campaign Management, we will build, deploy, and manage all of your email marketing campaigns. We will take care of everything from the strategy, planning, design and coding, coordinating the content, deployment, and reporting. We will deploy your email marketing campaigns on time and within budget - all while achieving results.

What's Included

  • Goal deep dive
  • Dedicated Account Manager
  • Data Management
  • Strategy and Content Calendar Planning
  • Email Design + Coding
  • Email Deployment
  • Testing + Optimization Plans
  • Reporting

Why We're Different

If you are a company with any growth goal, then you have to have email. Well strategized, perfectly executed email. We have a faster time-to-market, thanks to our streamlined GrowthApproach. This process allows us to implement a process that will make your email campaigns run flawlessly. At the end of the day, you’re not using an email agency; you’re tapping into advisors, experts, gurus - a team that knows what needs to be done and how to get results.

How to Get Started

Your new email team is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Email Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be email programs that win awards!

How It Works

Don’t have the resources to run effective email programs in house? Don’t worry - if resources are a limitation, we’re here to be your email marketing extension. With our Email Campaign Management, we will build, deploy, and manage all of your email marketing campaigns. We will take care of everything from the strategy, planning, design and coding, coordinating the content, deployment, and reporting. We will deploy your email marketing campaigns on time and within budget - all while achieving results.

What's Included

  • Goal deep dive
  • Dedicated Account Manager
  • Data Management
  • Strategy and Content Calendar Planning
  • Email Design + Coding
  • Email Deployment
  • Testing + Optimization Plans
  • Reporting

Why We're Different

If you are a company with any growth goal, then you have to have email. Well strategized, perfectly executed email. We have a faster time-to-market, thanks to our streamlined GrowthApproach. This process allows us to implement a process that will make your email campaigns run flawlessly. At the end of the day, you’re not using an email agency; you’re tapping into advisors, experts, gurus - a team that knows what needs to be done and how to get results.

How to Get Started

Your new email team is standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Email Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be email programs that win awards!

How It Works

Oftentimes, clients come to us because they are not fully leveraging their marketing automation investment. Usually, they are using it to send emails and maybe create landing pages. The worst part - they are often buying new tools to solve pains that their marketing automation platform can actually do. At Email Growth Society, we help our clients identify and maximize the impact that marketing automation can have on your business.

What's Included

  • Goal deep dive
  • No  Technology: No technology
    • Platform selection, set-up and integrations
    • Email Program Strategy
    • Data + Segmentation
    • Tracking + Reporting
    • Lead Management
  • Path 2: Audit Current technology
    • Platform + Data Audit
    • Future State Roadmap
    • Roadmap implementation

Why We're Different

Through our intimate knowledge of these systems and our extensive experience in implementations, our team of certified marketing automation consultants will help protect your investment and prove its value within your digital marketing ecosystem.

How to Get Started

Your Marketing Automation experts are standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Marketing Automation Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be a major ROI for your platform investment!

How It Works

Oftentimes, clients come to us because they are not fully leveraging their marketing automation investment. Usually, they are using it to send emails and maybe create landing pages. The worst part - they are often buying new tools to solve pains that their marketing automation platform can actually do. At Email Growth Society, we help our clients identify and maximize the impact that marketing automation can have on your business.

What's Included

  • Goal deep dive
  • No Technology: No technology
    • Platform selection, set-up and integrations
    • Email Program Strategy
    • Data + Segmentation
    • Tracking + Reporting
    • Lead Management
  • Path 2: Audit Current technology
    • Platform + Data Audit
    • Future State Roadmap
    • Roadmap implementation

Why We're Different

Through our intimate knowledge of these systems and our extensive experience in implementations, our team of certified marketing automation consultants will help protect your investment and prove its value within your digital marketing ecosystem.

How to Get Started

Your Marketing Automation experts are standing by. Here’s what you need to do to get started: 1. Click the “Get Started” button below and fill out the information on the form. We ask for more than most companies but that is because we like to come to our follow-up with some context. It makes things more efficient. 2. An Marketing Automation Specialist will be in touch within 24 hours - this is important stuff! 3. And the rest, well hopefully that will be a major ROI for your platform investment!