What is Marketing Automation?

What is Marketing Automation?

When you think of marketing automation, your mind might go immediately to the concept of CRMs or automated email softwares. These are similar, but not the same as marketing automation!

The basics of email testing

The Basics of Email Testing

Every Email Marketer you talk to will tell you about the importance of measuring the success of your emails.  In fact, we’ve written a great

Email Deliverability 101

Email Deliverability 101

According to campaignmonitor.com, the average office worker receives about 121 emails daily. That’s a lot of emails! However, many emails sent out are flagged as spam, as much as 45% in 2018 according to propellercrm.com. Some of these may be genuinely fraudulent or scams, but some of these may be your well-intended marketing email.

How to write the BEST sales emails

How to Write the BEST Sales Emails

Marketing is an important part of any business, and the benefit of email marketing is that it is free to send emails! No bidding on clicks, or paying to promote content. The power is back in your hands. However, many of us use a third party platform to help the sales team with CRMs, keep track of engagements, track metrics, send emails, and more.

Email metrics: how to use them with purpose

Email Metrics: How to use them with purpose

When it comes to email metrics, we see a lot of opportunity being lost by underutilizing available information. This article will help with email metrics -understanding what they are, what they mean, and tips to get the most out of them. These tips come straight out of the client trenches and real experience.