When you think of marketing automation, your mind might go immediately to the concept of CRMs or automated email softwares. These are similar, but not the same as marketing automation!
I see so many well intentioned emails get ruined by these (sometimes small!) mistakes, and it’s a real shame. Your email is your direct line to your customers. If you strike the right tone, and get them at the right time, you will drive sales and engagement to your product/brand.
Today we’ll be looking at the popular tool Klaviyo and seeing if it’s right for you to use in your business. I know there are a lot of options out there when it comes to Marketing Automation and CRM softwares, so it’s important to make an informed decision on which will fit your business best.
Hey everyone! Today we’re going to chat about email + personalization. Don’t you love that word? Well, as much as I love it in practice,
Hey guys! Today we’re going to chat about the importance of statistical significance in your testing. Without it, you cannot be sure that the change
With all of the shiny objects out there that constantly have us distracted, I wanted to take some time to chat about the 3 lifecycle
If you’ve ever sent out a marketing email, you might be interested in perfecting your email testing game. There are many components to this, and