What is Marketing Automation?

What is Marketing Automation?

When you think of marketing automation, your mind might go immediately to the concept of CRMs or automated email softwares. These are similar, but not the same as marketing automation!

5 email marketing mistakes to avoid in your marketing campaign

5 Email Mistakes To Avoid In Your Marketing Campaign.

I see so many well intentioned emails get ruined by these (sometimes small!) mistakes, and it’s a real shame. Your email is your direct line to your customers. If you strike the right tone, and get them at the right time, you will drive sales and engagement to your product/brand.

monthly tool spotlight: klaviyo

Monthly Tool Spotlight: Klaviyo

Today we’ll be looking at the popular tool Klaviyo and seeing if it’s right for you to use in your business. I know there are a lot of options out there when it comes to Marketing Automation and CRM softwares, so it’s important to make an informed decision on which will fit your business best.