As we start to work to meet recipients where they are, SMS is used more and more alongside email as a powerhouse communication strategy. This is not an either/or, but instead, complimentary channels. In this episode I share 10 tips on how to incorporate SMS into your email strategy. You’ll be able to apply these tactics right after the episode. Take a look.

MAY 17, 2021

There are so many pains and challenges around list growth. We get it and hear it every single day. That’s why we’re chatting with Digital & Lifecycle Marketing expert, Wiehan Britz to provide some actionable tips that you can implement right after the episode.

MAY 10, 2021

Every brand I start to work with is always so focused on promotions – and offering discount codes. They don’t even think there are a ton of different options out there that can encourage sales but more importantly – email engagement. Our job with email is to condition our recipients to see value, thus conditioning them to open our emails. This requires balance. In this episode, I share a ton of ways to promo without offering a discount. I call it – the discount balance!

MAY 3, 2021

Ready to stand out in May? I’ve got some great email ideas for you – and yes, most of them are out-of-the-box. Listen to the episode to learn more.

APRIL 28, 2021

There are likely leads and customers sitting in your database just waiting to be reached out to. But, it’s important to use the right tactics to reactivate this list. In the episode I offer 6 options to wake that list – and start emails them regularly. Listen now. Interested in our Email Intensive? We’re offering an email intensive to help business owners of start-ups and small businesses get their email program started. This will be a live, 5-week course that will cover email goal setting all the way through setting up some lifecycle programs and email campaigns.

APRIL 26, 2021

Before getting your email program started, there are some basics required. This episode will cover the 5 foundational steps when getting ready to send out your email. I break them out step-by-step so if you are 1000% new to this, you can follow along and if you have some of these steps in place, you can learn a tip or two along the way and fill in some gaps where needed. Get your note-taking device of choice ready because this is a good one.

APRIL 19, 2021

Regardless if you personally like email or not, for your business, email marketing is not an option. As startups we spend so much time acquiring leads with no place for them to go. In this episode, Amy shares 5 reasons why you need email now, why there needs to be balance across all your channels, and BONUS – 3 programs you can get started with *today* so your leads don’t get stale and your customers love you even more.

APRIL 12, 2021

Introducing Conversations with an Email Guru – a podcast packed full of actionable email strategies, technology tips, and real success stories for startups & small businesses – or anyone looking to grow their email channel. In each episode, Amy walks you through how to create email marketing programs that contribute to business growth.

APRIL 12, 2021