COVID-19 has had many effects on our community – and even more, our customers. Some of these may be permanent changes we might still be feeling years from now. In terms of Email Marketing, there are many ways that 2021 might look a lot different than the previous years. I spent 2020 collecting data on a ton of different industries across B2B and B2C to really understand how to pivot and perform heading into 2021. Take a look!