As email marketers, we recently watched our Performance Marketing counterparts prepare and adjust for when Apple deployed their iOS 14 update, which allowed users to opt-out of being tracked. Navigating this was challenging, no doubt. And now it’s time to prepare for iOS 15
Would you like to learn how to bounce back from a failed email campaign? We’re not just talking about when a typo slips through, but when one has epically failed. We’ve all been there!
This month, the testing tip of the month is all about increasing open rates. As you know, we need to think of our email as a series of micro conversions that are dependent on one another to reach our goal.
5 Email Marketing Challenges Most Companies Are (Still) Facing I have had to address this topic over and over again for the last 4 years.
If you are wondering why your open rates seem low, or why they ebb and flow, or maybe even why they stay stagnant, well, that
This week I have had a lot of clients really starting to see the impact of their list churn – it is a thing that
Hi everyone! The way that we communicate with our customers is changing – and SMS is coming in hot. But, it’s really important to understand when to leverage SMS (especially when using it instead of email). I have a lot of great resources on email marketing on my blog, so please feel free to check those out for a more email-focused look.