Apple is Cracking Down on Data Privacy: iOS 15 Email Marketing Summary
email marketing

Apple is Cracking Down on Data Privacy: iOS 15 Email Marketing Summary

As email marketers, we recently watched our Performance Marketing counterparts prepare and adjust for when Apple deployed their iOS 14 update, which allowed users to opt-out of being tracked. Navigating this was challenging, no doubt. And now it’s time to prepare for iOS 15

How to bounce back from a failed email campaign
bounce back from failed email campaign

How to bounce back from a failed email campaign

Would you like to learn how to bounce back from a failed email campaign? We’re not just talking about when a typo slips through, but when one has epically failed. We’ve all been there!

Testing Tip of the Month: Increasing Open Rates
email growth society blogs

Testing Tip of the Month: Increasing Open Rates

This month, the testing tip of the month is all about increasing open rates. As you know, we need to think of our email as a series of micro conversions that are dependent on one another to reach our goal.

email vs sms: which channel you should choose and why

Email vs SMS: Which channel you should choose and why.

Hi everyone! The way that we communicate with our customers is changing – and SMS is coming in hot. But, it’s really important to understand when to leverage SMS (especially when using it instead of email). I have a lot of great resources on email marketing on my blog, so please feel free to check those out for a more email-focused look.